Sasha Langholz - Customer Engagement Blog

Messaging Strategy

What is a push notifications service and how does it work?

Before you can send push notifications to your users, you must configure your app with a push notification service.

Best Practices

10 Effective Push Notification Examples and Why They Work

Take a look at these 10 unique push notification examples and what they do well.

Best Practices

Why Email Still Matters for Mobile Apps

Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard..

News

G2 Winter 2022 Grid® Reports Name OneSignal Top Push Provider

As the year comes to a close, we’re delighted to announce OneSignal has been named the leading Small Business Push Provider in the G2 Winter Grid® Reports.

Best Practices

Why Real-Time Alerts are Essential for Investment Apps

As more Americans have hopped onto trading and investment apps, expectations for seamless and real-time stock communications are at an all-time high.

Messaging Strategy

6 Consumer and Customer Experience Trends to Watch for in 2022

2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.

Best Practices

How to Map Your Omnichannel Customer Journey

Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.

6 Valuable Segmentation Criteria to Target Your App Messaging

Learn why and how you can start segmenting your app audience to deliver the most effective messaging.

Best Practices

How to Protect Customer Satisfaction Amidst 2021 Holiday Shipping Delays

How can you protect customer satisfaction amid the 2021 holiday shipping delays? Communicate shipping delays and deadlines early, message customers across their journey, and use channels such as mobile push, web push, SMS to keep buyers in the loop from pre to post-purchase to delivery.

Best Practices

The Difference Between Omnichannel and Multichannel Marketing

"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?

Best Practices

What to Include in a User Onboarding Email

Email onboarding sequences are critical engagement tools to keep your users activated after they’ve downloaded your app. Get users to "stick" with these tips for designing user onboarding emails.

Best Practices

6 Email Marketing Strategies for Mobile Apps

Email is a valuable channel for your mobile app. It complements other channels like push and SMS, combats user churn, and increases retention.

Best Practices

What Is MMS?

MMS. You’ve undoubtedly heard the acronym before, but what does it stand for, and more importantly, why is it relevant to your business’s marketing?

Messaging Strategy

5 Psychological Insights to Drive Your Multichannel Messaging Strategy

Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.

Messaging Strategy

How the Pandemic Changed Digital Communication in Schools

Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.

Best Practices

Best Practices for Messaging International Audiences

Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.

Messaging Strategy

OneSignal Webinars: Designing In-App Messages

In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.

Features & Updates

Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health

Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...

Messaging Strategy

Why Users Like Personalized Push Notifications

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

Features & Updates

3 Reasons to Automate Your Push Notifications

Automated messages can save you time and help you both reengage inactive users and boost conversions.

Best Practices

What Factors Affect Email Deliverability?

Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.

Messaging Strategy

In-App Survey Building Tips to Earn User Feedback

In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.

Messaging Strategy

6 Ways Universities and Schools are Using Push Notifications

As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.

Messaging Strategy

Messaging Strategy Basics: Geotargeting vs Geofencing

Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their

Messaging Strategy

Guide to Understanding Push Notification Performance

Learn what KPIs to track to evaluate the success of your push notifications.